Sales as a profession is ever-evolving, but Text Message Selling has become paramount, and it’s here to stay. Text messaging has all the advantages of a voice call, but with a much-higher delivery rate. Text is faster and less invasive than a voice call. This makes it the preferred communication medium for today’s customer. People may not answer your call, but they read your text messages. Watch the way people look at their phones when their notification goes off. They can’t help it. They must look. It’s the perfect tool to capture the attention of the customer. Attention is the first step in any sale ever made. The “art” in The Art of Text Message Selling is taking that attention and building on it by giving the customer what they want to get what we want.
Simply put, selling in today’s retail automotive marketplace will demand that you know and master The Art of Text Message Selling. It is only going to become more vital as we sell into the future. There are thousands of people in your market who will buy from you.But, you just have to have their attention first. There are many ways to get their attention and have them texting you, including Facebook ads, Google ads, Website ads and organic text conversations. Regardless, how you get them, you have to get them and you must know how to, then, get them to your lot and take them down the road to the sale.
Your road to the sale may be different than mine, and that is fine. I am not teaching a road to the sale, here. What I am going to do is show you how turn “texters” into an appointments that show up. There are rules to text message selling. These rules are powerful. They will make you a force in your market. They will allow you to give the customer what they want without giving away your profit. Your profit is important and you deserve to keep it.
This book will detail 21 rules for successful Text Message Sales. If you read, understand, and put these rules into practice, your customers will be happy to stop what they are doing to visit your place of business. More importantly, they’ll be happy to buy from you. You are going to learn how to focus on what the customer wants, and get what you desire. You will achieve these mutually beneficial relationships by uncovering some myths and destroying some sacred cows.
First off, it’s time to reevaluate what we know and what we believe we know about sales. The “way things used to be” is not how things are “now,” and if you try to do it the old way, you are going suffer. It’s time to forsake the ways we operated in the past and embrace the future. It’s now about speed and convenience, and text is the platform to deliver it.